Top of the funnel content, abbreviated TOFU, is content designed to reach a wide variety of potential consumers.
The goal of this content is to educate and assist your audience rather than to sell them a product or service.
Prospects at this stage of the sales funnel are aware that they have a problem and are looking for the proper information or solution to assist them.
When these potential consumers seek information, they frequently use search engines to discover it using basic keyword searches.
<aside> 💡 This could be a good area for content like blogs, SEO and marketing on search engines like Google. You can also use Social Ads (Facebook/Instagram/LinkedIn/Twitter) to run Blog/Educational content that identifies the problem your customers are facing and introduces your product as part of the solution.
</aside>
The main objective for marketers at the top of the funnel includes:
This TOFU content is your first chance to bring in a prospect/potential user by providing them with the information they seek and showing them that you have the potential to solve their problem.