The Define step is when you synthesize your insights about your consumers from the first stage, Empathize.
https://www.youtube.com/watch?v=TNAdanuvwtc&list=PLSbuwvHoXIcPuFJiXzIpHM3nt2QBWdaNx&index=3
As a result, a good problem statement should include the following characteristics. It should be as follows:
People-centered.
This requires framing your problem statement in light of individual consumers, their requirements, and the insights acquired by your team during the Empathize phase. Instead of concentrating on technology, monetary rewards, or product requirements, the problem statement should be about the users you are attempting to assist.
Large enough to allow for creative freedom. This means that the problem statement should not be too narrowly focused on a single method for implementing the solution. The problem description should also not include technical constraints, since this would needlessly limit your ability to explore areas that might add unexpected value and insight to the project.
Small enough to be manageable. A problem statement like, "Improve the human condition," on the other hand, is overly broad and will certainly make you/your team feel overwhelmed. Problem statements should contain enough limitations to keep the project manageable.
One approach to put the information you gathered in the empathy stage to use is to create a customer journey map. A customer journey map depicts the customer journey visually (also called the buyer journey or user journey).
It enables you to convey the tale of your consumers' interactions with your brand at all touchpoints. Whether your consumers connect with you through social media, email, live chat, or other channels, graphically charting the customer journey ensures that no user falls between the gaps.
Mapping the customer journey provides a slew of advantages, including the following: