At the very beginning of the Design Thinking process, you must create a feeling of empathy for those you are creating for. You need to take note of what your customers really want, what their customers need, how they actually behave, feel, and think, and why.
https://www.youtube.com/watch?v=q654-kmF3Pc&list=PLSbuwvHoXIcPuFJiXzIpHM3nt2QBWdaNx&index=2
To empathize with the user, several user research approaches are employed. They are as follows:
Attitudinal Studies:
Attitudinal research is a type of user-experience study that seeks to understand a respondent's ideas, beliefs, feelings, or thoughts. Attitudinal research is a more accurate technique of determining your customers' requirements and desires.
Behavioral Studies:
Behavioural research approaches seek to quantify what customers really do, giving quantitative data on how consumers engage with the product or service under consideration.
https://www.youtube.com/watch?v=1NTQiCPPR44
Quantitative Analysis:
In quantitative techniques, the researcher measures user behavior in a quantifiable fashion, evaluating it using “how many, how frequently, or how much” inquiries. Quantitative research can help to simplify decision-making. For example, utilizing A/B testing data, you may determine whether a version of a landing page performs better in terms of conversion.
Qualitative Analysis:
The quality or meaning of an end-experience user's is the focus of qualitative research. Qualitative UX research methodologies elicit a comprehensive understanding of individual users. In essence, they are concerned with comprehending the nature of human experience (for example, why do users do what they do? What drives users to accomplish a specific task?).