Search advertising is a way of displaying online ads on web pages that display search engine results. Ads can also be put on Web pages with other published content that use the same search-engine advertising services.
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network.
Display ads present you with the opportunity to showcase your offers in a wide variety of ad formats. Plus, when you create display ads on advertising platforms such as the Google Display Network, your ads have the potential to reach users on millions of websites around the globe.
Display advertising is an excellent way to build brand awareness and get clicks, conversions, and sales from users who might not have an interest in your business per se but have found your display ad to be relevant to the solution they were searching for.
Display advertisements, such as banners, images, and text ads, are put on relevant third-party websites. Display advertising is a broad word that encompasses any visual advertisement placed on a website; nevertheless, it may be split into three fundamental categories:
1. Site placement advertising: The advertiser/marketer selects the website on which their display adverts will appear in this form of display advertising.
2. Contextual advertising: Networks use this form of display advertising to position adverts on appropriate websites, such as presenting a dog food ad on a pet adoption website.
3. Remarketing: Remarketing display advertisements are shown to people who have previously visited your website or post-click landing page but have left without completing the appropriate conversion objective.