SEO is an abbreviation for "search engine optimization." In layman's terms, it refers to the process of enhancing your website so that it appears more prominently when people search for products or services related to your business on Google, Bing (sorry), and other search engines.
You can categorize SEO tactics into two buckets:
On-page and off-page SEO both aim to make your site more user-friendly and trustworthy to search engines and users. When search engine crawlers notice how friendly your website is to them and users, the odds of your site ranking highly for various searches rise.
Bots are used by search engines such as Google and Bing to crawl websites, traveling from site to site, gathering information about those pages, and indexing them. Consider the index to be a massive library where a librarian may pull up a book (or a web page) to help you in finding exactly what you're searching for at the time.
Following that, computers examine pages in the index, taking hundreds of ranking criteria or signals into consideration, to decide the order in which pages should appear in search results for a particular query. In our library analogy, the librarian has read every single book in the library and knows which one will provide the answers to your queries.
Our SEO success factors can be thought of as proxies for characteristics of user experience. It's how search bots determine how successfully a website or web page can provide the searcher with what they're looking for.
Because consumers do trillions of searches each year, sometimes with a commercial purpose to obtain information about products and services, SEO is a critical component of digital marketing. Search is frequently the major source of internet traffic for businesses, supplementing other marketing channels.