I completed my bachelor's degree in Mechanical Engineering in 2019 from a tier-3 college in Chennai. However, I understood that engineering was not my field during college. So, I tried to venture into different career paths like design, marketing, entrepreneurship, advertising, and so on.

After my graduation in 2019, I sat to prepare for the Common Admission Test (CAT) to try and get into India's prestigious B-schools like IIM's. I had always been taught that the few logical options after completing your bachelor's in engineering were:

• Finding a core engineering job
• Finding a job in I.T. (Infosys, TCS, Accenture, Tech Mahindra)
• Pursuing an M.S., M.E., or MBA (India or abroad)

None of these options seemed very appealing to me. In addition to being expensive, MBA's did not provide the best opportunities to freshers, and I didn't want to go down the engineering route. So I started researching the various jobs I could do while working from home (since I liked the flexibility).

The shortlisted fields were graphic and UI/UX design, marketing, and advertising. I tried out my hand at graphic design and even landed a few small jobs designing carousels for brands on Instagram. However, this involved a lot of manual work, research, and thinking for meager pay.

I wanted to find jobs that required effort and expertise to perform and initially had a barrier to entry, but it became easier as I gained expertise. I prefer these jobs as they are scalable, and the effort you put in to complete a specific task decreases as you gain expertise.

So I shifted from graphic design, took a couple of courses from Udemy on marketing and Facebook advertising, and read many books on Marketing psychology, neuromarketing, and so on. I used the knowledge about different marketing concepts I gained from the books and lectures and converted them into blog posts (Example below).

HOW TO USE ANCHORING TO SKYROCKET YOUR REVENUE.

Then I published these posts across various Facebook groups for business owners, startups, and entrepreneurs (as this was my target audience). I encouraged comments and replied to all D.M.s. In fields like marketing, there is a phrase called catch-22, where you need experience to get clients, but to get the experience, you need to have clients.