The term "middle-of-the-funnel content" refers to content that reaches leads that are already in your database and engaging with your company.
These are users that have previously engaged with your company, have seen your TOF Content, and have a basic idea of what your startup is about and the problem you are attempting to solve.
At this point, we can publish and disseminate material to connect a buyer's needs with relevant products or features, assess a prospect's readiness to buy, and drive the right individuals closer to purchase.
The goals for content in the middle of the funnel are to:
In this stage, want to identify if a prospect is:
(1) A good fit for our startup's solution (Can we actually solve their problem in the way that they want to?)
(2) Interested in purchase (Converting into a paid user). By monitoring the behaviour of buyers mid-funnel-including which content types and topics they engage with, how often they take valuable action, pages they visit- we can determine a potential user's product and thematic needs and deliver content that addresses them.
Remarketing/Retargeting is a way of reconnecting with people who have previously interacted with your website or mobile app. It allows you to carefully place your advertisements in front of these audiences. These ads can be placed on search platforms such as Google as well as social platforms like Facebook/Twitter.