In this part of the resource, you can learn the basics about the field of marketing, specifically focused on digital marketing. You can gain knowledge on a variety of topics, including learning about the different marketing channels, funnels, customer acquisition costs, lifetime value, advertising (search and social), getting the first 1000 customers for a business, landing pages, CRO, AI in marketing, performing competitor analysis, and much more.
Knowledge built up in these primary marketing concepts can help you write blogs, record videos on how a startup you are applying to can optimize their marketing efforts, understand marketing best practices, and help you land an internship or a remote marketing-related role.