Conversion rate optimization (CRO) is the practice of optimizing your site or landing page experience based on website visitor behavior in order to increase the likelihood of the visitor performing desired actions (conversions) on the said page.

It is the practice of maximizing the percentage of users who complete a desired action on a website.

Purchasing a product, adding to cart, signing up for a free trial,  signing up for a service, filling out a form, or clicking on a link are all instances of desired actions.

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CRO Process:

You can use the article below as a reference for the entire CRO Process;

Conversion Rate Optimization (CRO): All Facts You Must Know