If you don't know the basics of Google Ads, do check it out here.

Strategies:

Google Ads For SaaS | The Most Comprehensive Guide in 2020

PPC for SaaS Brands: The Ultimate Guide - HawkSEM

SaaS Marketing - 7 Strategies For Profitable Google Ads

How SaaS Startups Should Be Using Google Ads

PPC

Google Ads for SaaS Advanced Paid Search Strategies - Elevate Demand

https://www.youtube.com/watch?v=jF6gbkJ0hHQ

https://www.youtube.com/watch?v=NBfJS287UgM

https://www.youtube.com/watch?v=9wj0r4QfvAo