The process for Google is the same as that of Facebook Ads. Get 2 reports from your ads manager. Check out the reports below.

Reports:

Just change the CSV file name to what you have named your reports and just click Run All Cells. You can add more analysis between different metrics too based on your use case.

01. PPC Analysis - Ad Group.ipynb

02. PPC Analysis - Day of Week.ipynb

<aside> 💡 Note: If you need an in-depth understanding of the Data Analysis of ads, do check out the website below. All the above content was based on the courses that I have taken.

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