The tendency to think in particular ways, frequently resulting in a deviation from reasonable, logical decision-making, is known as cognitive bias. It is most commonly researched in psychology and behavioral economics, but it is prevalent in many aspects of life. Cognitive biases influence how we purchase, sell, connect with friends, think, and feel, among other things.
If you're having a hard time coming up with CRO tests, take a look at the table below for some ways in which you can improve your conversion rates and increase revenues.
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<aside> ⚠️ Note: Use these biases ethically and don't try to manipulate people into buying things that don't benefit them. :)
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